Follow Our Journey

Feb 5, 2018: Alex launches her online store & announces her first collection, "Love your Genes."

Feb 8, 2018: 12 orders have been placed. Love your Genes is in 7 US states. Alex launches the business Instagram:

Feb 9: All 20 beanies sell out! Reached 9 US states in 5 days.

Feb 12: Released our first LYG T-shirts with our new logo.

Feb 15: Alex announces the launching of Project Wear Your Genes. Now in 11 US states. Order volumes are increasing!

March: Love Your Genes is quickly growing and Alex talks about Love Your Genes in a few interviews and article features. New products are released with new designs and more sizes. Our first group order is placed for the Kansas City Fashion Show.

April: Big month for LYG - we launch our first campaign: Love is a Spectrum.

LYG continues to spread across the U.S and finally goes international - reaching beauty blogger Tess Daly in the UK.

LYG also redefines it's mission to encompass more inclusivity.

Alex continues to talk about LYG at events such as the National Organization for Rare Diseases Luncheon and on the SMA News Today Podcast- episode 8.

WheelchairRapunzel & Co. has been invited to host our first booth at the Fashion Without Boundaries Runway Show.

July: LYG visits Camp Horizon and hosts a booth during the best week of the year!

November: LYG is growing in presence online and in person. We have ran several campaigns that were a success and continue to add new products to our shop. We now ship to several countries and have reached almost all US States!